What a link in bio is and what to put on one
A link in bio is a single page you link from your Instagram, TikTok or YouTube profile. Those apps give you one clickable link, so the page holds everything you want people to reach from it.
Keep it short. A visitor should know within a few seconds what to tap. A good page usually has these:
- Your best offer at the top: a product, a course or a booking button.
- One line on who you are and what you sell.
- A free download that collects emails, so visitors who are not ready to buy still leave something with you.
- Your latest video, post or newsletter.
- Links to your other profiles.
What you can sell from your link in bio
Kilat is an all-in-one creator automation platform, and the Superlink is its link in bio page, with a store behind it. The Free plan has no cap on products, courses or booking types, and it includes discount codes, order bumps and upsells. Here is what you can sell:
- Digital products: files and downloads, with no limit on how many you list.
- Online courses with quizzes, assignments and certificates.
- 1:1 bookings and coaching calls, synced with Google Calendar.
- Locked content that buyers pay to open.
- Lead magnets: free downloads that collect an email address.
- Paid Telegram group memberships (PRO).
- Kilat Live donations, for streamers.
Payments in your country
In Indonesia, buyers pay through Mayar with QRIS, e-wallets (GoPay, OVO, DANA, ShopeePay), virtual accounts or cards. The money lands in your Kilat balance and you withdraw it to your bank.
In every other country Stripe supports, you connect your own Stripe account. Buyers pay by card through Stripe Checkout and the money goes straight to your Stripe account. Kilat never holds it.
Stripe does not cover every country, so check that yours is on Stripe's supported list before you plan around it.
What it costs and what Kilat takes from each sale
The Superlink page is free with no time limit. Kilat takes 0% of your sales on PRO and 4% on Free.
In Indonesia, the 4% on Free is taken when you withdraw, and PRO has no such fee. Each payout to a bank costs a Rp5.000 transfer fee. Outside Indonesia, Free pays a 4% application fee per sale and PRO pays 0%.
Payment processor fees are separate and always apply. That means Stripe's fees on your own Stripe account, and Mayar's payment method fees in Indonesia.
Some link in bio tools also take a percentage of each sale on their lower plans. Check the pricing page of any tool you compare. The comparison pages linked below name their sources.
AI that answers your DMs (PRO)
Many buyers have a question before they pay. On PRO, Kilat can answer those messages for you. On the Free plan, automations and AI are paused, and the page and your products keep selling.
- Instagram comment-to-DM: when someone comments on your post, Kilat sends them a DM. It works on any post, specific posts or future posts.
- Keyword DM replies, story mention replies and follow-gated DMs.
- Follow-up messages and flows.
- A WhatsApp AI agent that answers chats, qualifies leads, sends products and payment links, and hands over to a human. It connects by QR and works with Indonesia and Singapore numbers for now.
- An AI agent chat widget for your website, and an OmniChat inbox that puts your messages in one place.
How Kilat compares with other link in bio tools
Two things separate link in bio tools: what they take from each sale, and what happens when a buyer sends you a message.
On PRO, Kilat builds Instagram comment-to-DM and a WhatsApp AI agent (Indonesia and Singapore numbers for now) into the same account as your page and store. If all you want is chat automation, Manychat is built for that. There are side-by-side pages for Linktree, Beacons, Stan Store, Lynk.id and Manychat, each with its sources.
Who a Kilat link in bio is for
Kilat suits creators who sell digital products, courses or coaching sessions and want the sale to start from a profile link. It also suits anyone who gets buyer questions in Instagram DMs and wants some of them answered automatically, and streamers who take donations with Kilat Live.
If you only need a plain list of links and never plan to sell, any free link in bio tool will do. The Kilat Free plan works for that too. Sales on Free carry a 4% Kilat fee, which PRO removes.
Every new account gets one 14-day PRO trial when onboarding finishes. No card is needed. If you do not upgrade, the account moves to Free: the Superlink and every product keep working and selling, and automations and AI pause. The site and product come in English, Bahasa Indonesia, Bahasa Melayu, Deutsch, Español, 中文 (简体) and 한국어.
What you get on Free vs PRO
| Feature | Free | PRO |
|---|---|---|
| Price | Rp0 / US$0, no time limit | Rp229.000/month or Rp1.644.000/year (Rp137.000/month). Outside Indonesia: US$15/month or US$108/year (US$9/month) |
| Kilat fee on sales | 4% | 0% |
| Superlink pages | 2 | 4 |
| Kilat branding | Shown | Removed |
| Custom domain | No | Yes |
| Digital products, courses, bookings | Unlimited | Unlimited |
| Discount codes, order bumps, upsells | Yes | Yes |
| Instagram comment-to-DM and flows | No | Yes |
| WhatsApp AI agent | No | Yes (Indonesia and Singapore numbers for now) |
| Website chat widget and OmniChat inbox | No | Yes |
| Paid Telegram memberships | No | Yes |
| Analytics | Basic | Advanced |
| AI tokens and automation contacts | AI paused | 3,000,000 AI tokens and up to 50,000 automation contacts per month (fair use) |
Every new account gets one 14-day PRO trial when onboarding finishes, no card. Payment processor fees are separate. Prices checked 2026-11-01.