Comparison
Linktree is a link in bio: it captures the click. Kilat (kilat.bio) is the all-in-one creator automation platform, and its link in bio, the Superlink, is one part of it. On PRO, AI answers Instagram comments and DMs and WhatsApp chats (Indonesia and Singapore numbers) and sends payment links. PRO is US$15/mo and Kilat takes 0% of sales.
Kilat
Linktree
Link in bio page
Yes, the Superlink is free
Yes, this is the core product
Sell digital products
Yes, on the Free plan
Needs Pro ($17/mo) or Premium
Where you can sell
Indonesia through Mayar; elsewhere through your own Stripe account
Supported countries only; Indonesia is not on the list
Instagram comment and DM automation
Yes, on PRO
Unlimited auto-replies listed on Premium ($35/mo)
Linktree is the best known link in bio tool and it does that job well. The question is what happens after the tap. Many buyers move to a chat to ask about price, stock or delivery, and a link page cannot answer that chat. Here is a side by side from Linktree’s own public pages, checked on 1 November 2026.
What they do
LinktreeLinktree turns your bio into one tidy page, counts the taps on every link, and lets you sell digital products, courses and bookings from that page in supported countries.
Where the lead leaks
The leakAfter the tap, a buyer often asks something in a DM before paying. Linktree’s pricing page lists unlimited Instagram auto-replies on Premium ($35/mo, $30 billed annually) and no WhatsApp agent. Selling digital products needs Pro, and its help center does not list Indonesia as a country where you can sell.
What Kilat does
KILATKilat picks the lead up at that point. On PRO, Instagram automation replies to comments, keywords and story mentions, and the WhatsApp AI agent (Indonesia and Singapore numbers only) answers chats, qualifies leads, and sends your products and payment links. Buyers in Indonesia pay through Mayar; everywhere else you sell through your own Stripe account.
The conversation engine
Four steps that run automatically on Instagram and WhatsApp (Indonesia and Singapore numbers), without you sitting in the inbox. This is part of PRO.
01
ReplyThe AI agent answers a new message automatically, at any hour.
02
QualifyIt asks about need and budget using a script you set, then picks out the serious leads.
03
Follow upLeads who go quiet get the follow-ups you schedule.
04
CloseA payment link is sent inside the chat, and the conversation is handed to you when a person is needed.
Every competitor figure comes from their own published pages. Sources are listed at the bottom of this page.
| Point | Kilat | Linktree |
|---|---|---|
| Link in bio page | Yes, the Superlink is free | Yes, this is the core product |
| Sell digital products | Yes, on the Free plan | Needs Pro ($17/mo) or Premium |
| Where you can sell | Indonesia through Mayar; elsewhere through your own Stripe account | Supported countries only; Indonesia is not on the list |
| Instagram comment and DM automation | Yes, on PRO | Unlimited auto-replies listed on Premium ($35/mo) |
| AI agent that answers WhatsApp chats | Yes, on PRO (Indonesia and Singapore numbers only) | Not listed |
| Courses and bookings | Yes, on Free (quizzes, certificates, Google Calendar) | Yes in supported countries; paid courses need Pro |
| Cheapest plan that can sell | Free (4% Kilat fee), or PRO at US$15/mo (0%) | Pro, $17/mo ($14 billed annually) |
| Fees | 0% Kilat fee on PRO, 4% on Free, plus payment processor fees. Indonesian payouts add a Rp5.000 bank transfer fee. | Pro lists 0% fees; Stripe processing fees and a $0.25 payout fee apply |
Per linktr.ee/s/pricing on 1 November 2026 (Linktree says prices can vary by region): Starter $9/mo ($7 billed annually), Pro $17/mo ($14 annual), Premium $35/mo ($30 annual). Selling digital products needs Pro or Premium, and Pro lists "0% fees"; Linktree’s help center adds Stripe processing fees and $0.25 per payout. The same help center says direct sales are not supported in Indonesia. Kilat takes 0% of sales on PRO (US$15/mo or Rp229.000/mo) and 4% on Free, plus payment processor fees. Indonesian payouts add a Rp5.000 bank transfer fee.
Straight answer
Choose Linktree if a clean link page is what you need, you sell from one of its supported countries, and the selling conversation happens somewhere else.
Choose Kilat if you want a link in bio, a store, courses and bookings in one account, if your buyers ask questions in Instagram DMs or on WhatsApp (Indonesia and Singapore numbers), or if you sell from Indonesia, where Linktree does not support direct sales.
Yes. Kilat (kilat.bio) includes a link in bio, the Superlink, and you can sell digital products, courses and bookings from the Free plan. On PRO it adds Instagram automation and a WhatsApp AI agent (Indonesia and Singapore numbers) that answers chats, qualifies leads and sends payment links.
On PRO, Kilat adds Instagram comment-to-DM and keyword replies, a WhatsApp AI agent (Indonesia and Singapore numbers only), paid Telegram memberships and a unified inbox. Linktree lists unlimited Instagram auto-replies on Premium ($35/mo) and, on the pages we checked, no WhatsApp agent.
Per Linktree’s help center, Indonesia is not on the list of countries where you can sell digital products, courses or bookings, and unsupported countries can only share free digital products. Kilat sells in Indonesia through Mayar (QRIS, e-wallets, virtual accounts) and in every country Stripe supports through your own Stripe account.
Per linktr.ee/s/pricing on 1 November 2026, Linktree costs $9/mo (Starter), $17/mo (Pro) or $35/mo (Premium), or $7, $14 and $30/mo billed annually. Selling digital products needs Pro, which lists 0% fees. Kilat takes 0% of sales on PRO (US$15/mo or Rp229.000/mo) and 4% on Free, plus payment processor fees. Indonesian payouts add a Rp5.000 bank transfer fee.
Sources
Linktree pricing (checked 1 Nov 2026)Linktree: transaction and processing feesLinktree: Earn feature requirements and limits (supported countries)Linktree: about selling digital productsLinktree: create an online courseLinktree: Instagram auto-replyOther comparisons
Kilat vs BeaconsAuto-DM on every plan, with a 9% sales fee until the $30/mo plan.Kilat vs Lynk.idA solid Indonesian storefront with local payments. No AI chat agent is listed.Kilat vs ManychatAutomates the chat across many channels. A store is not part of it.Kilat vs KajabiHosts the course, coaching and membership. Basic starts at $143/mo billed annually.
Connect Instagram and WhatsApp, switch the AI agent on during the 14-day PRO trial (no card), and let the first lead get an answer automatically.