Comparison
Lynk.id and Kilat both give an Indonesian creator a storefront with local payments. Kilat (kilat.bio) adds the conversation: on PRO, AI answers Instagram and WhatsApp chats, qualifies leads and sends payment links. Lynk.id Pro is Rp99.000/mo with a 3% fee; Kilat PRO is Rp229.000/mo with a 0% Kilat fee.
Kilat
Lynk.id
Link in bio page
Yes, the Superlink is free
Yes
Digital products
Yes, unlimited on Free
QRIS and local payments
Yes, through Mayar (QRIS, e-wallets, virtual accounts)
Courses
Unlimited on Free (quizzes, assignments, certificates)
Yes ("Video Kelas": 10 min of video on Basic, 480 min on Pro)
Lynk.id is a well established Indonesian link in bio and digital product tool, and for a simple catalogue it works. Where creators lose money is the inbox: the questions that arrive before someone buys. Here is a side by side from each platform’s public pages, checked on 1 November 2026.
What they do
Lynk.idLynk.id gives you an Indonesian storefront with link in bio, digital products, courses, appointments and a clean checkout.
Where the lead leaks
The leakA storefront answers nobody. The buyer who asks "masih ada?" or "bisa nego?" on WhatsApp waits in your inbox until you get to them. Lynk.id Pro adds WhatsApp broadcast and workflow automation, but its pricing and features pages do not list an AI agent or Instagram comment-to-DM.
What Kilat does
KILATKilat runs that inbox for you on PRO: Instagram automation replies to comments and keywords, and the WhatsApp AI agent (Indonesia and Singapore numbers only) answers chats, qualifies leads, sends the right product and payment link, and hands over to you when a person is needed.
The conversation engine
Four steps that run automatically on Instagram and WhatsApp (Indonesia and Singapore numbers), without you sitting in the inbox. This is part of PRO.
01
ReplyThe AI agent answers a new message automatically, at any hour.
02
QualifyIt asks about need and budget using a script you set, then picks out the serious leads.
03
Follow upLeads who go quiet get the follow-ups you schedule.
04
CloseA payment link is sent inside the chat, and the conversation is handed to you when a person is needed.
Every competitor figure comes from their own published pages. Sources are listed at the bottom of this page.
| Point | Kilat | Lynk.id |
|---|---|---|
| Link in bio page | Yes, the Superlink is free | Yes |
| Digital products | Yes, unlimited on Free | Yes |
| QRIS and local payments | Yes, through Mayar (QRIS, e-wallets, virtual accounts) | Yes |
| Courses | Unlimited on Free (quizzes, assignments, certificates) | Yes ("Video Kelas": 10 min of video on Basic, 480 min on Pro) |
| Bookings | Yes, on Free (Google Calendar sync) | Yes ("Janji Temu") |
| Instagram comment-to-DM | Yes, on PRO | Not listed on its pricing or features pages |
| AI agent that answers WhatsApp chats | Yes, on PRO (Indonesia and Singapore numbers only) | Not listed (WhatsApp broadcast on Pro) |
| Paid memberships | Paid Telegram groups, on PRO | Not listed (a member points system only) |
| Cheapest plan with a lower fee | PRO, Rp229.000/mo (0% Kilat fee) | Pro, Rp99.000/mo excluding PPN (3% fee) |
| Fees | 0% Kilat fee on PRO, 4% on Free, plus payment processor fees. Indonesian payouts add a Rp5.000 bank transfer fee. | Basic 5% + Rp5.000 per withdrawal; Pro 3%, no withdrawal fee |
Per lynk.id/pricing, checked 1 November 2026, prices exclude PPN. Lynk.id Basic is free with a 5% fee and Rp5.000 per withdrawal. Pro is Rp99.000/mo with a 3% fee and no withdrawal fee. At the time of checking, the page showed 5% and 3% with the older 10% and 5% rates struck through, so recheck before you decide. On Rp10.000.000 of monthly sales, the platform fee is Rp500.000 on Lynk.id Basic, Rp399.000 on Lynk.id Pro (Rp99.000 plus 3%), Rp400.000 on Kilat Free (4%) and Rp229.000 on Kilat PRO, before payment method fees and tax. Kilat takes 0% of sales on PRO (US$15/mo or Rp229.000/mo) and 4% on Free, plus payment processor fees. Indonesian payouts add a Rp5.000 bank transfer fee.
Straight answer
Choose Lynk.id if you want an established Indonesian storefront for straightforward digital product sales, you want its WhatsApp broadcast on Pro, and you are happy answering the chat yourself.
Choose Kilat if the volume of questions is the bottleneck and you want AI handling Instagram and WhatsApp chats. On sales above roughly Rp4.300.000 a month, Kilat PRO also costs less than Lynk.id Pro in platform fees, before tax and payment method fees.
Yes. Kilat (kilat.bio) covers the same ground: link in bio, digital products, courses, bookings and local payments through Mayar. On PRO it adds Instagram automation and a WhatsApp AI agent (Indonesia and Singapore numbers only).
Kilat’s Instagram automation, WhatsApp AI agent (Indonesia and Singapore numbers) and paid Telegram memberships are on PRO. Lynk.id’s pricing and features pages do not list Instagram comment-to-DM, an AI agent or paid memberships; Lynk.id Pro lists WhatsApp broadcast and workflow automation.
Per lynk.id/pricing on 1 November 2026, Lynk.id Basic is free with a 5% fee and Rp5.000 per withdrawal, and Pro is Rp99.000/mo excluding PPN with a 3% fee and free withdrawals. Kilat takes 0% of sales on PRO (US$15/mo or Rp229.000/mo) and 4% on Free, plus payment processor fees. Indonesian payouts add a Rp5.000 bank transfer fee.
Sources
Lynk.id pricing (checked 1 Nov 2026)Lynk.id featuresLynk.id FAQ: Pro upgradeLynk.id FAQ: withdrawalsOther comparisons
Kilat vs LinktreeCaptures the tap. The question that follows in the DM is still yours to answer.Kilat vs BeaconsAuto-DM on every plan, with a 9% sales fee until the $30/mo plan.Kilat vs ManychatAutomates the chat across many channels. A store is not part of it.Kilat vs KajabiHosts the course, coaching and membership. Basic starts at $143/mo billed annually.
Connect Instagram and WhatsApp, switch the AI agent on during the 14-day PRO trial (no card), and let the first lead get an answer automatically.